"INDIA: Turtle Launches Its Spring- Summer Collection’09."

Turtle, one of the leading men’s wear apparel brand, has recently launched its Spring-Summer Collection 09. The collection, styled at the fashion studio in Milan, draws its unique inspiration from the Light & Dark side of the life. For the first time, “A Dark & Light Collection” is being launched as part of the spring – summer collection. This unique blend of light and dark is sure to light up the hearts of those who want to experience this refreshing look. The Spring- Summer Collection is available in the colors such as white, beige, ivory, tan, lemon, peach, lavender, mint, powder pink, powder blue, wine, olive, chestnut brown, teal, charcoal, navy & black. The product lines in the collection are tailored, relaxed, rare, luxury shirts and relaxed and tailored trousers. The price range of the collection starts from Rs. 595 and goes up to Rs. 1,495. On the launch of the Spring- Summer Collection 09, Mr Amit Ladsaria, Director, Turtle Ltd said “The Spring- Summer Collection 09 is targeted at those who are ready to experiment with new and different ideas. The Indian consumers have become quite fashion conscious and are ready to experiment. Turtle is ready to cater to the needs of these consumers.” Tailored with the finest fabric, a touch of international styling and an overall commitment to create the best is what makes the collection truly and deeply worth the experience that it promises. This collection will surely be a must have in the men’s wardrobe this season. About Turtle In 380 cities across the country, people have discovered Turtle. From modest beginnings, it is now a brand to be experienced at 32 Exclusive Turtle World stores and about 9000 other leading outlets including Brand Factory, Central, Globus, Indiabulls Megastore, Pantaloons & Shopper’s Stop. Starting with exports to Dubai, Bahrain, Kuwait & Fiji Islands, Turtle has carved a niche in the overseas markets, for itself very quickly. Turtle’s vision is to provide global style to individuals. Turtle offers four product lines as per the consumer’s need. These lines are Tailored - the formal line, Relaxed – the casual wear, Luxury – the evening wear & Rare – the super premium formals. Turtle also offers a range of ties, cufflinks, wallets, belts, socks, inner wear & handkerchiefs. As any good corporate citizen, Turtle has a responsibility to the society, which they fulfill through courage, ingenuity, vision & professional service of the highest standard. Turtle plays an important role in saving the turtles in Orissa & Gujarat. Every time one buys a Turtle product, a part of the sale proceed is used to fund projects for conservation of freshwater & marine turtles. Turtle has partnered with Wildlife Society of Orissa and WWF India for the same.

"LERROS India's Spring Summer '09 Collection: The New Dimension."

LERROS India , popular German apparel brand, famous for their wide trend-setting range of designs, has launched its second edition of Spring Summer 2009 collection. The collection is made up of a mix of sport, street and vintage styling, this time sprinkled with soft saturated hues that really strain the limits of cool!

LERROS’s Spring/Summer 2009 collection will retail from Rs. 799 onwards. Under the summer sun or in the water LERROS thinks big and multiplies ideas, decorations, colours, matching schemes, accessories. Riding the wave of new trends, the collection makes Outdoor Clothes
fans happy, with proposals ranging from beachwear shorts for Men to linen tops for Women.

“The growing popularity of one-piece floral dresses for women is matched by men's fondness for close-fitting shorts which, when they want to really exaggerate, lengthen into Bermudas, says Mr. S Ramprasad, CEO LERROS INDIA. Men's designs borrow freely from the women's rich pattern palette and offer a more macho version of the plain-coloured tennis theme and the maxi and micro pattern. New for the men's collection are the Linen H/S shirts, printed T-shirts on surfing-style coloured backgrounds...”

The extension of Spring Summer ’09 for the month of April includes a range of key shapes for the season, made from organic linen and cotton fibres. An array of Whites, Greys and denim blues portrayed a clean, fresh feel for the imminent summer season. The Bright Floral colors will accentuate the freshness of the season and will be the highlight in all the garments.

Ruffle edged details and soft layers add a feminine touch. And finally for those humid summer evenings ahead the Spotlight Range comprised of opulent evening dresses in delicate fabrics which gave a soft, chic feel. Bright color dresses combined gathered sides with ruffles and will be a must have for the season.

Shorts are key to this trend and are offered in patchwork, bold colored checks and loud printed beach and board styles. The palette is softened with the introduction of washed bright adding a mature and vintage feel to this statement trend. Cut and sew detailing adds interest to jersey and outerwear pieces alike. At last, those who prefer the LERROS casual fashion style can enjoy it all year round.